Palestras no Brasil

HSM ExpoManagement 2009 – Ciclo de Palestras Paralelas, São Paulo, Brazil. Presentation ”Estratégias Digitais de Marketing” (Marketing Digital Strategies), (17.nov.2009).

Programa Urban View – allTv, São Paulo, Brazil. Gilberto Brant entrevista Martha Gabriel sobre Marketing, Tecnologia, Mobile e produto Brasil (Gilberto Brant interviews Martha Gabriel about Marketing, Technology, Mobile and the product Brazil), (16.dec.2009)- video in Portuguese.

Semana FIT (Faculdade Impacta) de Tecnologia, São Paulo, Brazil. Keynote opening presentation “Redes Sociais: Estratégias e Mensuração” (Social Networks: Strategies & Measurement), (30.nov.2009).
SESC Araraquara, Araraquara, Brazil. Workshop “Mobile Tagging & Realidades Mistas” (Mobile Tagging & Mixed Realities) (17.nov.2009).
Digital Stretegies Summit 2009, MIS Museu da Imagem e do Som, São Paulo, Brazil. Co-organizer of the one day event on marketing and social networks digital strategies, also presenting the following lectures: (1) ”Cenário e Evolução do Marketing”(Marketing Scenario and Evolution), (2) “Estratégias em Redes Sociais” (Social Networks Strategies), (3) ”Estratégias no Twitter”(Twitter Strategies), (4) ”Marketing de Busca” (Search Marketing), and moderating the panel “O Momento Marketing, Mídia e Redes Sociais” (The Marketing, Media and Social Networks Time), with Jonatas Abbott (Dinamize), Alessandro Lima (e-Life), Rene de Paula Jr (Microsoft) and Victor Sebastian (Locaweb). (16.nov.2009).
Mobilefest 2009, MIS Museu da Imagem e do Som, São Paulo, Brazil. Participation as lecturer in the international videoconference panel “Mobile Creativity and Innovation” between London and São Paulo, with the following lecturers: São Paulo – Anotni Abad, Caroline Bernard, Greg Giannis, Kasia Molga, Martha Gabriel, Rachel Jacobs and Marcelo Godoy (moderator)/ London: Chris Fry, Gaby David, Julia Kazarina, Dr. Thomas Mayer, Dom Oliver, B3 Media, Waiming Unit 9, Max Schleser (moderator) (13.nov.2009).
7o Seminário SEBRAE de Design e Inovação MT, Cuiabá, Brazil. Presentation “A Tecnologia da Informação & A Inovação em Design” (“Information Technology & Design Innovation”) (11.nov.2009).
Semana de Produção Editorial Universidade Anhembi Morumbi 2009, São Paulo, Brazil. Presentation “O Futuro das Tecnologias e o Impacto na Produção Editorial em Multimeios”(The Technologies Future and the Impact on the Editorial Production)(27.oct.2009).
Email Marketing Brasil 2009, Rio de Janeiro, Brazil. Presentation “Tendências da Comunicação Digital” (Digital Communication Trends) and participation in the Discussion Panel“Redes Sociais e Mídias Digitais” (Social Networks & Digital Media) with Jonatas Abbott, Cesar Paz, Paulo Kendzerski, Bruno Dreux, among others. (27.oct.2009).
Associação Comercial de São Paulo, São Paulo, Brazil. Participation in the panel ”PR 2.0 – Public Relations 2.0″(22.oct.2009).
MaxiMídia 2009, São Paulo, Brazil. Presentation ”Estratégias Digitais de Marketing e Redes Sociais” (Marketing & Social Networks Digital Strategies), at Abril Group space, invited by Revista Info (8.oct.2009).
Inovative Actions in Marketing (Ações Inovadoras em Marketing) Course, at ESPM – Escola Superior de Propaganda e Marketing, São Paulo, Brazil. Presentations: (1) “Estratégias no Twitter” (Twitter Strategies); e (2) “Marketing de Busca e Arte Eletrônica” (“Search Marketing and Electronic Art”) (6.oct.2009).
BSP Business School São Paulo, São Paulo, Brazil. Presentation“Estratégias de Marketing Digital” (Digital Marketing Strategies)(29.sept.2009).
Email Marketing Brasil 2009, São Paulo, Brazil. Participation in the Discussion Panel “Redes Sociais e Mídias Digitais” (Social Networks & Digital Media) with Jonatas Abbott, Cesar Paz, Paulo Kendzerski, Léo Szterenzys, Marcelo Acácio Soares, Bruno Dreux, Diogo Boni, Anderson de Andrade e Cláudio Coelho (29.sept.2009).
Rio Info 2009, Rio de Janeiro, Brazil. Presentation “Redes Sociais: Ações Criativas & Reflexões Críticas” (Social Networks: Creative Actions & Critical Reflections) (11.sept.2009).
Grupo Impacta, São Paulo, Brazil. Presentation / Training “Show Day: Digital Strategies – Online Presence, Mobile Marketing (QR codes, SMS, Bluetooth), Mixed Realities (Second Life, AR, VR), AdverGames, Search Marketing, Social Media (SMM & SMO), Twitter, Emergent Tech” (3.sept.2009).
SEBRAE – Feira do Empreendedor (SEBRAE – Entrepreneurship Show), Cuiabá, Brazil. Presentation ”Inovação e Criatividade para Pequenas e Médias Empresas (PME)” (“Innovation and Creativity for Small Business”) (8.ago.2009).
Grupo Impacta, São Paulo, Brazil. Presentation / Training “Show Day: Mastering Twitter and Microblogging” (6.aug.2009).
Marketing Digital (Digital Marketing) Course, at ESPM – Escola Superior de Propaganda e Marketing, São Paulo, Brazil. Presentation ”Marketing de Busca e Arte Eletrônica” (“Search Marketing and Electronic Art”) (2.jul.2009).

11o Encontro de Desenvolvedores Locaweb – Belo Horizonte (14.apr), Salvador (6.mai), Curitiba (14.mai), Porto Alegre (21.mai), Rio de Janeiro (9.jun) and São Paulo (17.jun), Brazil. Presentation “Estratégias em sites de busca: SEO & SEM” (Search Strategies: SEO & SEM) (apr to jun.2009). In the picture below: Martha Gabriel presenting for an audience of 1000 people in Sao Paulo on jun.17.2009 (below).

Martha Gabriel - Locaweb developers' event 2009 in Sao Paulo

IMRS Internet Marketing Road Show – Salvador, Brazil. Three presentations: (1) Keynote speaker “Marketing Tradicional vs. Internet Marketing” (Traditional vs. Internet Marketing), (2) ”SEO – Search Engine Optimization” and (3) ”SEM – O que é Search Engine Marketing””(SEM – What Search Marketing Is)(jun.2009). In the picture below: Martha Gabriel presenting in Salvador 5.jun.2009

Martha Gabriel - IMRS 2009 in Salvador

JUMP Education, São Paulo, Brazil. Presentation / Training “Marketing de Busca” (Search Marketing) (20 and 21.mar.2009).
Web Expo Forum 2009, São Paulo, Brazil. Presentation “Inovação, Criatividade e Arte de Novas Midias” (Innovation, Creativity and New Media Art) in the Panel “Inovação Digital” (Digital Innovation) with Gil Giardelli (Permission), Cezar Taurion (IBM), Martha Gabriel and Ricardo Cavallini (17.mar.2009).
JUMPCast. Presentation /Interview given to Luli Radfahrer – podcast “Search Marketing” (42 min) (3.mar.2009).

Mobilefest at Campus Party Brazil, São Paulo, Brazil. Presentation “Mobile Tagging e Realidades Mistas” (Mobile Tagging and Mixed Realities) (23.jan.2009). In the picture below: Martha Gabriel presenting via Skype from US (left) and the audience in Campus Party Brazil (right).

Mobile Tagging presentation - Mobilefest at Campus Party Brazil

Marketing Digital (Digital Marketing) Course, at ESPM – Escola Superior de Propaganda e Marketing, São Paulo, Brazil. Presentation “Marketing de Busca e Arte Eletrônica” (“Search Marketing and Electronic Art”) (14.jan.2009).
MBA Courses – CEPPAD at UFPR Universidade Federal do Paraná, Curitiba, Brazil. Presentation “Inovação e Criatividade”(“Innovation and Creativity”) (11.dec.2008).
Forum Vivo arte.mov: 3rd International Art Festival on Mobile Media, Palácio das Artes, Belo Horizonte, MG and MuBE (Museu Brasileiro da Escultura), São Paulo, SP, Brazil. Presentations in the panels ”Mixed Realities: Unexpected Confluences x Established Confluences” (23.nov.2008, Belo Horinzonte) and ”Mobile Media and Art: Perspectives and Critics in Brazil” (28.nov.2008, Sao Paulo).
Forum Fórum Gestão do Design 2008, Unicentro Belas Artes de São Paulo, Brazil. Presentation “Inovação & Design” (Inovation & Design) (21.oct.2008).
Congresso 7 ART Encontro Nacional de Arte e Tecnologia, Museu Nacional, Brasilia, Brazil. Presentation “Oráculos Digitais e a Ditadura da Busca” (Digital Oracles and the Search Dictatorship) (1.oct.2008).
Simpósio Digital Marketing Summit 2008, IBOPE, São Paulo, Brazil. Presentation “Search: mais do que apenas busca, uma estrategia eficaz de compra de midia” (Search: more than just search, a efficient strategy for buying media) (30.sept.2008).
Curso Ações Inovadoras em Comunicação Digital, ESPM – Escola Superior de Propaganda e Marketing, São Paulo, Brazil. Presentation “Marketing de Busca e Arte Eletrônica como Ações Inovadoras de Comunicação Digital” (Search Marketing and Electronic Art as Innovative Actions in Digital Communications” (18.aug.2008).
MB-X Meio Bit Expo, São Paulo, Brazil. Presentation ”Marketing de Otimização de Buscas” (Search Engine Marketing)” (16.aug.2008).
SENAC, São Paulo, Brazil. Presentation “Negócios e Tecnologia no Second Life” (Business and Technology in Second Life)” (20.may.2008).
Universidade Anhembi Morumbi, São Paulo, Brazil. Presentation “Marketing de Otimização de Buscas na Web”(Search Engine Marketing)” (16.may.2008).
Curso Ações Inovadoras em Comunicação Digital, ESPM – Escola Superior de Propaganda e Marketing, São Paulo, Brazil. Presentation ”Marketing de Busca e Arte Eletrônica como Ações Inovadoras de Comunicação Digital” (Search Marketing and Electronic Art as Inovative Actions in Digital Communications” (30.abr.2008).

Seminários INFO/Abril – Marketing de Busca, São Paulo, Brazil. Presentation “SEO e SEM – o que funciona e o que não funciona na web” (SEO and SEM – what works and what doesn’t on the web) (28.abr.2008). In the picture below: Martha Gabriel, Alexandre Kavinski, Debora Fortes and Marcelo Sant’Iago in the round section.

Marketing de Buscas - Seminário Info

Grupo de Pesquisa NetArt, PUC-SP, Tuca, Brazil. Presentation“Mídias Locativas, Experimentações no Second Life e Interfaces de Voz” (Locative Media, Experimentations in Second Life and Voice Interfaces” (16.abr.2008).
3rd Communication Week, Faculdade das Américas, Brazil. Presentation “Business Opportunities in Second Life”(16.oct.2007).
MBA in Retail Marketing – Cycle of Presentations, University SENAC, Brazil. Presentation “Technology and Business in Second Life” (1.oct.2007).
TIDD – Post Graduation Program in Technologies of Intelligence and Digital Design, PUC-SP, Brazil. Presentation“Second Life: Digital Life or Life Digital?” (17.sept.2007).
Upgrade! São Paulo – Jul.2007, São Paulo, Brazil. Presentation“Art in Second Life” (31.jul.2007).
II Simpósio Internacional de Administração e Marketing, ESPM, São Paulo, Brazil. Presentation “Gestão de MOB (Marketing de Otimização de Buscas) como Vantagem Competitiva de uma organização” (SEO – Search Engine Optimization – Management as Competitive Advantage for a Company) (26.jul.2007).
7o Congresso Internacional de Ergonomia e Usabilidade de Interfaces Humano-Computador, Univali, Balneário Camboriu, Brazil. Presentation “Interfaces de Voz em Ambientes Hipermidiáticos” (Voice Interfaces in Hypermidiatic Environments) (13.jul.2007).

Colóquio Internacional de Ciberliteratura, PUC-SP, São Paulo, Brazil. Presentation ”Vozes Digitais” (Digital Voices) (31.may.2007) – In the picture below: Friedrich Block, Rui Torres, Lucia Santaella, Chris Funkhouser, Martha Gabriel and Pedro Reis in the closing section.

Mostra SESC Rio de Arte Eletrônica, SESC Rio, Rio de Janeiro, Brazil. Mediator of the panel “The Electronic Art & The Traditional Art“ with Simone Michelin and Bia Medeiros (12/dec/2006)
IV Encontro Design Digital, Universidade Anhembi Morumbi, São Paulo, Brazil. Mediator of the panel ”Information Architecture”with André de Abreu, Gilberto Alves Junior and Carla Spinillo (9/nov/2006)
Semana da Computação, FEI, São Paulo, Brazil. Presentation“VoiceXML – Talking to the Web” (16/abr/2006)
File Symposium Rio 2006, Rio de Janeiro, Brazil. Presentation “Digital Oracles” (22/mar/2006)
Marketing Crossroads II, Universidade Federal do Paraná, postgraduate course, Curitiba, PR. Presentation ”Marketing & Tecnologia: MOB – Marketing de Otimização de Buscas” (Marketing & Tecnology: SEO – Search Engine Optimization) (8/mar/2006)

Simpósio Cibercultura 2005 – Nomadismos Cíbridos(Cyberculture Symposium 2005 – Cybrid Nomadisms), Centro Universitário SENAC, São Paulo, SP. Presentation “Cibercultura e Mobilidade” (Cyberculture & Mobility) by Martha Gabriel & Silvia Laurentiz as invited presenters (dec/2005). (In the picture below: André Lemos, Diana Domingues, Maria Eduarda Guimarães, Silvia Laurentiz & Martha Gabriel)

II Congresso Internacional da ABES – Associação Brasileira de Semiótica (II Congress ABES – Brazilian Association of Semiotic Studies), PUC-SP, São Paulo, SP. Presentation “Ambientes Virtuais Multiusuários: uma vazão entre o individual e o coletivo” (Multiuser Virtual Environments: a flow between the individual and the collective) (nov/2005), by Martha Gabriel & Silvia Laurentiz.
Semana de Comunicação (Communication Week), Faculdade das Américas, São Paulo, SP. Presentation “Marketing & Tecnologia” (Marketing & Technology) (oct/2005).
I Mostra de Pós-Graduação (1st Post Graduation Exhibition), Unicentro Belas Artes, São Paulo, SP. Presentation “O Bit Nosso de Cada Dia” (Our Daily Bit) (sept/2005).
Universidade Federal do Paraná – Marketing Worshop, postgraduate course, Curitiba, PR. Presentation “Marketing & Technology.” (dec/2004).
LocaWeb’s Developers Meeting 2004 – São Paulo, Hotel Renaissance, São Paulo, SP. Presentation “High Tech,High Touch Web Interfaces: Colors, Multimedia & VoiceXML.” (nov/2004).
1st International Conference on ”Media: Multiplication and Convergencies”, SENAC, São Paulo, SP. Presentations “Voice Mosaic“ (individual) and “Free Will OR NOT Free Will” (in group with Aloice Secco, Cecilia Saito and Heloisa Leão) (oct/2004).
LocaWeb’s Developers Meeting 2004 – Rio de Janeiro, Sofitel Hotel, Rio de Janeiro, RJ; Belo Horizonte, Hotel Ouro Minas, BH, MG; Curitiba, Estação 21, Curitiba, PR. Presentation “High Tech,High Touch Web Interfaces: Colors, Multimedia & VoiceXML.” (oct/2004).
Pro-Cor Association, Fiesp, São Paulo, SP. Presentation “Color on the Web – Few things, Great Results.” (mar/2004).
Universidade Anhembi Morumbi, São Paulo, SP. Presentation“Multimedia on the Web – vantages and disadvantages”(mar/2003).
Congress “Web Week”, Universidade Anhembi Morumbi, São Paulo, SP. Presentation “Web market and jobs” (may/2002).
“V Semiotics Congress”, Faculdade de Belas Artes de São Paulo, São Paulo, SP. Presentation “Anamorphosis – the hidden language into the image” (sept/2001).
Conference “Marketing for Kids 2001? , IIR- Institute for International Research, São Paulo, SP. Presentation “Digital Generation” (mar/2001).
“COMDEX 99?, São Paulo, SP. Presentation ”Vetorial animation on the internet” , invited by ENG Company, as part of their presentations (jul/99).
Conference “IBest Forum 99″, Mantel, São Paulo, SP. Invited as one of the awarded winner webmasters at the Internet Best 99 Award, to participate at ”Winner webmasters’ Rond Table” along with Casseta & Planeta’s, Chico Buarque’s, MTV’s and ZAZ’s websites webmasters, also IBest 99 winners (jul/99).
Conference “Marketing for Kids 99″, IIR – Institute for International Research, São Paulo, SP. Presentation “Kids x Internet” (feb/99).
COMDEX 98, São Paulo, SP – Presentation “Technologies for website development”, invited by Cyclades (sept/98).
Conference “Marketing for Kids 98?, IIR – Institute for International Research, São Paulo, SP. Presentation “Developing websites for kids” (jan and mar/98).
Congress ”Infoimagem/97?, São Paulo, SP. Presentation“Eletronic Document sharing” invited by ENG Company, inside their presentations (sept/97).